Today I’ve got a fantastic guest post by Jess from Tripelio.com. If you’ve been thinking of starting a travel blog, read on to get some great tips from Jess!
Thanks to Samantha for publishing this article! Her site is a wonderful place to get truly helpful information on all the specific destinations she’s visiting and how to travel in general.
Travel blogging is becoming increasingly popular. Now more than ever, young twenty-somethings are rejecting the traditional nine-to-five and pursuing their dreams of traveling the world, and travel blogs come hand-in-hand with this.
Whether you’re simply keeping track of your adventures, updating people back home or looking to earn a living, documenting everything you do in a handy, succinct blog can be a real benefit.
This guide goes over the basics to help you set up your own functioning website, build your audience and establish yourself as one of the next great travel bloggers of our time!
Find Your Niche
Some of the best travel blog advice I’ve ever received came from a veteran of the industry, Nomadic Matt. He made the very valid point that no travel experience you have will be unique. Someone somewhere will also be blogging about the same thing.
Because of this, it’s important to focus on the one thing you can make unique—your perspective. Finding a specific angle to slant your blog inside the more generic travel niche will not only greatly increase your success, but will also mean you’re able to create a more compact, comprehensive and functional website. Try focusing on budget travel or a specific continent or country, for example.
Build Your Site
You have your idea, now it’s time to start thinking practically. There are several options available to you in order to get your blog up and running, depending on how seriously you’re looking to take it.
Simple platforms, such as WordPress and BlogSpot, are great ways to start blogging quickly. All you have to do is create an account and you can post your first post almost instantaneously. If you’re looking for your own domain and domain name, WordPress is also a great way to create a draft before hosting it independently.
For the most dedicated, it is possible to build a site from scratch. This option does have its benefits, as it allows you to have complete control over the design and content, but it also usually requires hiring a designer, which can be quite costly.
For marketing purposes, it’s also highly recommended that you create a multi-faceted social media presence. Instagram (for pictures), Twitter (for updates) and YouTube (for videos) are great marketing devices to help increase the overall interest in your blog.
Now that you’ve got a basic platform set up, your next step is often the most overlooked. Just as you’d purchase locks for a physical business, you need to ensure your online endeavors are also locked down!
Online identity theft is on the rise, and travel bloggers are some of the most at risk. This is not only because they have such an extensive online present, but also due to their heavy reliance on notoriously unsecure public WiFi networks.
Because of this, it’s essential to act before it’s too late. Common steps to take include ensuring you passwords are all strong and unique, running security software—such as anti-virus services and firewalls, alongside specific browser plug-ins for your website—and using a Virtual Private Network to encrypt your connection and hide your IP address when updating on the go.
For some, a travel blog is a hobby, designed simple as a memento and a way to remember all the details of a trip. For others, it’s the chance of a job where you can be location independent and travel the world. If the latter sounds like you, then this bit’s important.
There are a few key steps to launching a professional blog. Firstly, it’s important to have a set posting day and a backlog of posts to ensure your blog is always active and attracting traffic. Next, it’s wise to investigate some affiliate marketing programs where you can find partners to invest in your site. Once these are set up, offering sponsored guest posts, product ambassador contracts and consultancy services are great additional ways to optimize your income.
Finally, the most important element of any travel blog is this: travel. Remember that the reason you’re doing this is because you love to explore the world, experience new things and learn about new cultures. Remember your passion for jetting off to distant lands and throwing yourself head first into the unknown.
It’s easy to get caught up in all the business and administration elements of blogging. It’s undeniable that choosing a blogging career is a stressful and all-consuming pursuit, but if you lose the spark that drove you to begin in the first place, then your endeavors will be pointless. Any good travel blog is driven by passion and wanderlust, so don’t be afraid to take that extra day off, miss your deadlines and do the thing you love to do most!
These are just the very basics of travel blogging, but there’s so much more to it! If you have any other tips and tricks that you think should be included, then be sure to leave a comment below and share your ideas with fellow bloggers.